Look out for
Msole32.exe -- it is particularly nasty -- it will keep re-installing spyware and adware even after you have used removal tools.
It sometimes hides in your windows or system32 folder
Most removal tools are not picking this one up.
best way of removal I can find is to create a restore point and remove manually.
then sweep your registry for folders, keys and values and just delete them.
then run your removal tools for a final clean up.